This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at JCB celebra sus 20 años en España junto a sus distribuidores

Days ‘Leaders in Innovation'

JCB Celebrates his 20 years in Spain beside his distributors

Editorial Interempresas11/10/2012

The pasts 4 and 5 October, JCB has gathered to his network of distributors in Spain in the recently inaugurated installations of Geancar Catalonia, with the aim to present them the last novelties and offer them commercial strategies to improve the sales in sectors like the agriculture, the livestock and the recycling that in the last months have begun to present positive signs of reflation. All this under the lemma ‘Leaders in Innovation'.

More than 60 assistants, between sellers, commercial directors and managers of the companies distributors of JCB, attended to this appointment, to which also assisted the managers of the team of JCB Machinery in Spain, as well as specialists of product arrived especially from the factories of United Kingdom and Germany for this occasion, and of Claudio Fiorentini, director of Sales for Europe.

Photo of group with the assistants to the Days ‘Leaders in Innovation' of JCB Machinery.

The day of the first day devoted to the Formative Sessions of Product, with theoretical classes in classroom in the morning and with practical explanations on the own machines in the afternoon, offered by the specialists of product of the team of JCB. They reviewed the novelties in compactación (new rollers tandem VMT380 and VMT 430), the novelties in implementos (new hydraulics hammer HM 496Q), the new version of mini mixed 1CX (with controls servo of excavator, arms of loaders longer and team retro extensible), the new telescopic manipulators with engine Tier 4 and the new and complete range of mini loaders manufactured in United States.

To continuation celebrated Dines it Celebration of the 20º Anniversary of JCB Machinery, in which in addition to all the assistants of the formative sessions had the presence of Benigno Well Gutiérrez, who led during 14 years the successful path of JCB in Spain like general director of the company, and that in this occasion acted in quality of president of the Jury of the Contest of Photography organised with reason of the 20º anniversary.

Brunhilde Rygiert, general director of JCB Spain, and Benigno Well Gutiérrez, his ancestor in the charge, during the celebration of the 20 years of the company.

Precisely in the transcurso of said dinner did delivery of the prizes to the distinct categories of the Contest of Photography ‘Stroll by the last 20 years of JCB in Spain'. The winners were Antonio Genís (Geancar), Israel Garrido (Cydima), Pepe Borrego (Maquijesa) and Paco Gutierrez (Masesur).

Second day

The day of the Friday centred in the commercial presentation of the new tools of marketing, products and commercial campaigns that will be able to under way in the next months until finalising the year. In concrete, presented in detail the new program of extension of guarantee for machines JCB called ‘Premier Cover', that improves the provision to give total tranquility to the owners of equipment JCB to a minimum cost. Besides, they presented the advances in the system of Remote Technical Assistance, Livelink, that by means of connection via satellite allows to the users realise a total follow-up of a wide variety of parameters of operation of his equipment.

New installations of Geancar Catalonia.

In the terrain of the Post-Sale, announced finally an innovative pilot system of support to the technical assistance designated ‘Project Reality Increased', that will revolutionise in the next years the assistance in workshop.

After a pause for coffee, presented the new and complete fleet of equipment of demonstrations to disposal of the network of distributors and realised a commercial balance of the massive presence that JCB has had in crowd of local fairs. To finalise, Brunhilde Rygiert, general director of JCB Spain, clausuró the days transmitting spirit and enthusiasm to all the network to attain the greater possible aims in what it subtracts of year.